UK Tote open Hong Kong markets as they look to grow international racing interest

The Tote, Britain's largest pool-betting company, will be offering odds and their popular placepot market to racing in Hong Kong, it was announced on Tuesday.

Placepot and race-by-race single legs will be offered for meetings at Happy Valley and Sha Tin, which usually race on Wednesday and Sunday respectively, and Tote customers will be able to live stream races.

The Tote relaunched earlier this year and have attracted plenty of interest in the pool-betting market in Britain. Since the coronavirus pandemic suspended racing in Britain and Ireland, the Tote have been offering odds on Swedish racing.

Alex Frost, chief executive of the UK Tote Group, said: “We're delighted to be able to develop our partnership with the Hong Kong Jockey Club to showcase their world-class racing to as broad an audience as possible, alongside providing new betting opportunities, including the placepot, which remains the Tote’s most popular bet.

“These are unprecedented times and challenging for everyone involved in horseracing. We want the Tote to be true to its founding principles, being on the side of both horseracing and the customers as we work with international partners to support and promote the sport around the world."